Hey! I got my first two (free) issues of Shift magazine last week. I read them on the plane to and from Miami.
The ‘corporate’ web site is pretty busy – far too many bells and whistles for my taste. It betrays the ultimate hep-ness-osity of the magazine. The print version is excellent though. I highly recommend it. Grab a copy if you see it at the bookstore. (Or subscribe at the site!)
Shift magazine has been a staple in my literary diet for the past year. They almost went out of business about 4 months ago when they tried to infiltrate into the American magazine business and put too much money and time into it. Luckily they survived and are stronger than ever.
hooray for shift! although i’m a poor university student and i can’t afford jack, i always manage to find free / promotional copies of this magazine, and it is as you say, an excellent read. nummy.