Oakley Thump

In which a new product is doomed to fail

Oakley has started advertising Thump — “Digital Music Eyeware”. If these had a BlueTooth iPod dongle I would go buy a pair right now — before lunch even. They don’t, though. They have a 256mb or 512mb memory gizmo and you need a USB cable to update your tunes (and what looks like a c. 1995 cell phone battery pack to charge them). It’s tragic. So close to being perfect. Think about how much lighter and slimmer (and cooler) they could be if they weren’t doing the processing! Boneheads. I love Oakley, too. They are a great company. Slick marketing, killer sunglasses. It bites that they missed the target on this.

There are 2 comments on this post

  1. avatar
    June 8th, 2005 @ 6:41 am
    michael

    Nah. Those things are butt ugly.

  2. avatar
    June 9th, 2005 @ 7:45 am
    andyx

    no! , think how cool it can be to drive you bmx bike with those things.
    awesome man!

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